“You have to get in the mind of your customer and figure out what’s the avenue they use to go about finding you?” Chris Dingman says. “What’s the avenue they use to validate the credentials of someone they might do business with? Once you determine that, you do what you need to do to stay on their radar in a professional, legitimate manner. I think everyone is capable of that. It’s all about positioning. It’s all about how you sell it.”